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Google Search Trends: How Online Shoppers Find Purchase Ideas and Inspiration 13/01/2018

Online shoppers looking for purchase ideas and inspiration are increasingly using search queries that include terms like "ideas," "shopping list," and "brands," according to recent research from Think With Google. Read the full article at MarketingProfs

Optimizing for Voice Search and Voice Assistants: Four Search Tactics for 2018 06/01/2018

With all the talk about the future of marketing, we sometimes forget about the changes happening right here, right now. Like voice search, which is already affecting search results. Here's how to capitalize on it with the right optimization techniques. Read the full article at MarketingProfs

SEO Periodic Table of Link Building and Acquisition 01/11/2017

Even if you failed high school chemistry, you may still enjoy today's infographic: a clean, easy-to-understand "periodic table" to help marketers sort through the noise of link acquisition for search engine optimization. Read the full article at MarketingProfs

Why and How to Adapt Your Marketing to Voice Search This Year 25/10/2017

Voice search has begun to take center stage, signaling a dramatic change in the way consumers search online. Here's what you need to know, including current trends, potential growth, likely effects on digital marketing and SEO, as well as opportunities and barriers marketers may face. Read the full article at MarketingProfs

Five Ways Google Scores Your Content 04/10/2017

What if Google assigned a "content score" to every page on your website? Experts think that's exactly what Google does. So, to get more organic traffic to your site, you need to know the answer to this critical question: How do you improve your Google content score? Read the full article at MarketingProfs